Dubai • Zürich • Sofia • Lisbon

Luma7 // Pioneering UX & AI (2014)

Automated Link Generation: Revolutionizing content linkage by automating the discovery and integration of relevant links directly into the textual content.

Luma7 and the Swiss Parliament

Brandly Digital stands at the forefront of User Experience (UX) and Artificial Intelligence (AI) integration, pioneering innovative solutions since 2014.

As early adopters of machine learning technologies, we have accumulated vast experience in managing and executing complex projects that blend the realms of AI with intuitive design. Our hallmark project on the Governmental sector with the Parliament of Valais in Switzerland is a perfect example of how to use AI for enhancing digital accessibility and interactivity with an innovative interface and user experience.

Work

  • Design
  • User Experience 
  • User Interface
  • Usability Testing
  • Machine learning
  • Development

AI at the Swiss Parliament

Back in 2014, we started a game-changing project with the Parliament of Valais, using our AI platform, Luma7.

Luma7 automated multilingual content in German, French and English and made it easier for users to find information.

Luma7 has transformed our content accessibility and engagement, making information discovery intuitive and seamless for our diverse audience
Jean-Pierre Bazin
Program Manager, VS Parlieament

Deep Dive into Luma7

Luma7 is content relationship search engine based on AI with a simple user interface

Main Features:

  • Automated Link Generation: Revolutionizing content linkage by automating the discovery and integration of relevant links directly into the textual content.
  • Advanced Connection Identification: Seamlessly connecting keywords, documents, and content across a spectrum of digital formats, enhancing the digital narrative.

  • User Engagement Amplification: Elevating user experience through strategic content linkage, thereby boosting page views and engagement metrics.
  • Robust AI Features: Boasting entity recognition, text classification, multilingual support, and dynamic updates, Luma7 caters to the evolving needs of digital ecosystems.

Design & Impact

Since our inception, we have served a diverse range of clients, from government institutions to media houses, illustrating the versatile applicability of Luma7. This platform has been pivotal for:

Governments and NGOs

 Facilitating an interconnected digital framework for comprehensive understanding and accessibility of legislative content.

Media and News Organizations:
Streamlining content linkage, thereby enriching the user journey and content discoverability.
Business and Legal Sectors
Enhancing document linkage and discovery, optimizing operational efficiency.

Lessons Learned

On our AI-powered UX journey, we’ve learned key lessons:

  • Persistence drives innovation
  • User focus ensures success
  • Teamwork leads to great results.

By addressing technical and ethical challenges, our iterative approach makes every project successful.

01

Iterative Development Leads to Improvement:

Adopting an iterative development approach allows for continuous refinement and improvement of AI-powered UX solutions based on user feedback, usability testing, and data analytics, leading to enhanced user satisfaction and engagement over time

02

User-Centric Design is Key:

Understanding the needs and behaviors of end-users is paramount in crafting effective digital solutions that resonate and add value.

03

Collaboration Drives Success:

Collaboration between multidisciplinary teams, including designers, developers, and clients, fosters creativity, efficiency, and ultimately, success in delivering impactful projects.