How Brandly is changing the game

Zlatina Petrova , founder and CEO of Brandly Collective , tells how one can be unique and distinctive in the age of oversupply You run Brandly Digital, an integrated digital experience studio. What sets you apart from other marketing agencies? What has changed in your work since you were a classic brand agency? One of the main advantages […]

Lazee // Product design

Lazee is not just an app; it’s a belief in simplifying life by streamlining appointment management, reducing stress, and freeing up valuable time. In our partnership with Lazee, we focused on this philosophy, working closely with their teams to develop an application that speaks of ease and reliability

Luma7 // Pioneering UX & AI (2014)

Brandly Digital stands at the forefront of User Experience (UX) and Artificial Intelligence (AI) integration, pioneering innovative solutions since 2014.

As early adopters of machine learning technologies, we have accumulated vast experience in managing and executing complex projects that blend the realms of AI with intuitive design. Our hallmark project on the Governmental sector with the Parliament of Valais in Switzerland is a perfect example of how to use AI for enhancing digital accessibility and interactivity with an innovative interface and user experience.

Why UX is broken. How AI can fix it

While I do believe that UX is key to success, the reality I have experienced reveals that UX is either ignored or simply remains a buzzword in many industries where UX maturity is low. “Traditional UX” is often broken, because it takes time to get it right. Most managers exchange the “get right” part with a “ship it fast”, often choosing an aesthetically pleasing appearance over a product that works well.

AI / User Experience for FutureNews

Future News is a cutting-edge digital news platform, leveraging AI to deliver a personalized and interactive news experience. It blends advanced technology with user-centric design, providing tailored content and an intuitive interface. This innovative approach revolutionizes digital journalism, making news consumption more relevant and engaging for each individual reader.

Zlatina Petrova: The musketeer of brands

On a beautiful June evening in 2019, the Teatro Sociale opera house in Como, Italy, almost as famous as La Scala, is packed to capacity. Stylish tailcoats and ball gowns add extra solemnity to one of the most beautiful halls in Europe. Niccolò Paganini performed La campanella on its stage, and Giuseppe Verdi’s operas left […]